Our Story

Trinity College, Cambridge, feels a little like Hogwarts. With huge ornate halls, stone archways and leaded windows, you quickly become immersed, excited, and inspired. An ancient place steeped in history and tradition, yet filled with a youthful energy focused on the future, and it was within these hallowed walls where Kristien and Wolfgang first met.

But not as students, as many stories of this kind begin, but a meeting of two accomplished industry veterans from different countries with vastly different experiences and backgrounds. In that meeting, they found in each other a kindred spirit; one of honesty, creativity, and a sense of adventure.

On that sunny day in May 2017, the idea of immerzion was born.

immerzion began as a simple idea; use immersive tech to bring customers closer to products. “Invent the future”, they say, and it was from here that their passions, unique ideas, talents and experiences converged.

A convergence of videogames, of global marketing, of branding, advertising, science-fiction, a love of cars, of technology, of imagination. It wasn’t about ‘changing the world’, it was about a desire to create something original, something valuable, something bold and honest and above all, something rewarding.

From that moment, Kristien and Wolf began the avalanche of ideas which was to form their first project: immerzion.one.

But for any idea to work, you need a team, and this is where the third member of the ensemble comes in: Marco.

Based in the Netherlands, Marco has built an enviable reputation in immersive tech, A.I. and digital experiences. When pitched immerzion.one, he immediately jumped on board, became its first investor and the convergence was complete.

So began a journey of discovery, reaching out to premium Automotive contacts with immerzion.one, pitching, demoing, sharing their vision and enthusiasm - and winning their first pilot project development with Maserati (see our Projects section).

But before things got started, they stopped. The COVID pandemic entered Europe, took hold in Northern Italy and everything changed for everyone. But it didn’t hold them back; they had an idea, a vision in which they passionately believed, and not even a full-blown world changing event could deter them.

During the lockdown years, they continually reached out to contacts and companies. They pitched and they consulted, leading to their first project: the World of Wood (WOW) app for the UN Climate Change conference COP26 (see our Projects section).

Together with UK & European timber associations, UK Government and international forest stakeholders, immerzion.one came to life, using immersive experiences to explain how forests and sustainable timber production is already helping to avert climate change.

The WOW App told this simple and impactful story to busy politicians, policy-makers and civil servants at COP26 and was instrumental in helping to secure the Glasgow Leaders’ Declaration on Forests and Land Use accord.

It was immerzion Developments first success and solidified their belief that immersive experiences was the future for impactful storytelling and interaction.

immerzion Developments Ltd became an ideas factory X tech consultancy.

The combination of Kristien, Wolf and Marco created a unique approach in storytelling for brands, products, services, and live events.

The creation of new customer experiences, of new entertainment and new worlds is what immerzion Developments is all about. So, if you feel like taking a journey of discovery yourself, please read on…