Arthur D Little - AR Recruitment Application

The Brief

Arthur D Little (ADL) Consulting invited immerzion Developments to explore Augmented Reality (AR) concepts to boost their graduate recruitment drive for 2023 and beyond.

The Strategy

immerzion Developments developed AR application concepts which could be utilised by the client at the moment they connect with graduates and applicants - at graduate recruitment fairs.

The Recruitment App Suite would generate a ‘Recruitment Event Journey’ enabling graduates to connect directly with the on-site ADL team, understand the ADL values, access exclusive content and ask questions. In turn, in-app questionnaires and links enabled ADL to better understand the graduates and their motivations, all delivered within a rewarding and theatrical AR experience.

The Output

Inspired by ‘Minority Report’ and the Marvel movies, graduates would be presented with a ‘holographic’ dashboard, which linked all the ADL content the graduate needed. In-app prompts motivated the graduate to explore and created an innovate experience which positioned ADL as a forward-thinking brand (and delivering a little fun for the graduate too!).