immerzion.one - The XR Customer Journey Platform
The Overview
Imagine a future where the car buying experience is transformed into an inspiring journey of discovery. With immerzion.one, we guide customers gracefully through every step of their journey, from research to final purchase.
immerzion.one is a 3D product information platform for brands to engage, inform and guide customers towards a final sale, mirroring the ‘customer sales funnel/journey’ process:
Awareness, Consideration, Desire, Conversion and Purchase.
The app ecosystem brings a photo-realistic 3D representation of the car to the customers’ home through their mobile devices, and through headsets at dealerships, pop-ups and retail boutiques.
As consumer demands shift post-COVID, legacy auto brands have struggled to adapt. But where others see challenge, we see opportunity - a chance to reinvent the customer purchasing journey from Home to Retail.
That’s why we’re building immerzion.one: to create a category-defining SaaS solution and become the new standard in Customer Journey Software Management.
The Problem
immerzion.one was developed to address the lengthy, painful and fractured nature of the car buying process. Customers typically spend hours researching their car purchase: reading articles / watching videos / visiting websites / scrutinising advertising / talking to friends / visiting dealerships / explaining what they want / taking test drives (you get the picture) - all doing their best to find the best vehicle for them.
We also spoke with CEO’s and senior executives of premium and luxury auto brands to find out what they needed to better engage customers and increase sales. Each one stated that the customer’s purchasing journey to them could not be precisely measured and they’re missing opportunities to connect with customers along the way.
The Strategy
immerzion.one brings together onto one platform all the information a customer needs to make an informed purchasing decision. It does this by creating a portal to access comprehensive product information on one connected tool. Moreover, the customer is further engaged and motivated by immersive 3D animated product experiences through their mobile (Home) and / or headsets (Retail).
Bringing the product directly to the customer - explaining how it works and illustrating its benefits - immerzion.one delivers customers with every piece of content they need, from specification options and features to videos and reviews. Product demonstrations, accessories, configurations, pricing, delivery times, finance, social media - everything is in one place, personalised to each and every customer.
The immerzion.one Customer Journey Walkthrough
Using videogame mechanics (product interaction & play, rewards and even XP) customers are motivated along the platform. Our back-end system (the ‘Big Brain’ CDP - Customer Data Platform) analyses the customers preferential and behavioural data analytics to create a unique customer profile.
This profile both personalises the customer experience, delivering relevant content, recommendations, and promotions, and enables a seamless transition from Home to Retail by informing sales teams of the customer’s specific requirements before they even step through the door.
At the Retail stage, the profile is qualified together with the customer, thus generating a 100% precise understating of each customers requirements for personalised consultations at any dealership, further CRM (Customer Relationship Marketing) activities, procurement, and real-time market insights at scale.
The Output
The key value of immerzion.one is the data output. The in-depth customer intelligence data generated gives customers a seamless, fun, informative, relevant and completely personalised purchasing journey from Home to Retail.
And for the Auto brands? Finally, the ability to connect, measure and guide the customer’s entire research and purchasing journey to gain valuable customer insights, market insights, create an strong attachment to their brand and increase their sales.